![]() ![]() Refreshing scent, and can be used in tandem with Downy Clean Breeze forĪn incredible scent boost. Unstopables is perfect for consumers who like a clean, crisp, and Or combined with current Downy liquid fabric softener variants giveĬonsumers a completely customized freshness for their laundry. Reach levels of freshness that you never thought were possible.ĭowny Unstopables comes in two exhilarating scents that when used alone Softener to really shift your laundry into “scent-sorial” overdrive and Washing machine or combine it with your favorite Downy liquid fabric Setting, Unstopables freshness lasted for an astounding twelve weeks.ĭepending on your mood, shake a little or a lot of the beads into your The product simply dissolves during the wash cycleĪnd is safe to use in any washing machine, including high efficiency ![]() Use and allows consumers to control the amount of scent that gets added To help consumers transform their laundry routine into anĮxhilarating experience, Downy developed a special bead form thatĬoncentrates the freshness ingredients. From an increased effort to engage with consumersĪnd drive trial through its social channels, to this NFL sponsorship,ĭowny is shaking up the category with its unique marketing approach.ĭOWNY UNSTOPABLES ALLOWS CONSUMERS TO MAKE THEIR LAUNDRYĭowny Unstopables is an exciting in-wash scent booster that provides anĪmplified sensory experience and a freshness that stays “feisty” until Each time a team scores a touchdown,Ĭonsumers who tweet the hashtag at the Downy Twitter account receive Downy products and Unstopable Fan packages.ĭowny’s sponsorship of the NFL gives the brand a great platform to reachĪ broader audience. Consumers can participate in the “Touch Downy” Well as a re-branding of the YouTube channel ( )įeaturing Joe Greene. The exciting ad will be pre-seeded through iMedia, as In addition to making its first ever appearance on Super Bowl Sunday,ĭowny will be amplifying the sponsorship across a number of other Television moment in a completely new and entertaining way.” “I loved the idea of allowing fans to re-live such a classic “When Downy approached me about recreating Coca Cola’s Super BowlĬommercial from 1980, it didn’t take much to convince me,” said Joe ![]() Regular Downy liquid fabric softener, can really come in handy. Scent booster that contains four times the perfume ingredients as Her offer is meant to be aįresh solution after a long game, when Downy Unstopables, an in-wash In the spot, Amy hands him a bottle ofĭowny Unstopables with a childlike innocence, similar to the boy Has been featured in previous commercials for the product, to bring a This time around Greene joins feisty actress and author Amy Sedaris, who Moment in a fresh way and allow today’s audience to create their own ![]() Has allowed Downy to take a nostalgic look at a classic Super Bowl TV “Partnering with Joe Greene to re-make this iconic commercialĪnd creating a giveaway that consumers can participate in on game day To Super Bowl Sunday as well,” said Carolina Rogoll, Downy Brand Sponsorship with the NFL, we wanted to add a feisty boost of freshness “Downy Unstopables was designed to shake up your routine, and give you aįresh, fun way to look at laundry. The brand’s Twitter account every time either team takes it into the end Downy will also beĮntertaining viewers during the game by launching a special “Touchĭowny” giveaway, which will capitalize on the excitement that ensues “Mean” Joe Greene of the Pittsburgh Steelers. Of the past and freshening up one of the game’s most memorableĬommercials– Coca Cola’s 1980 advertisement featuring the legendary Sunday, February 5 th between 5:30 pm and 6:00 pm on NBC.ĭowny is choosing to shake up Super Bowl Sunday by recapturing the magic Unstopables® will be featured in the fabric softener brand’s very firstĪdvertisement on Super Bowl Sunday, airing during the pre-game show Laundry and make it fun and feisty, Procter and Gamble’s (NYSE:PG) Downy In a continuation of its strides to take the mundane chore of doing Fresh and Feisty New Ad for Downy Unstopables™ Brings Together Spokesperson Amy Sedaris and Football Legend Joe Greene for Re-Make of Classic Super Bowl Commercial ![]()
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